Create landing page in 'Pages' or in the PHP-file?

Second question from me here, but I can’t figure out what would be the best idea on how to do this.
Basically I’m making a website for a hotel/holiday park, and one of the links on the home page is Accommodations, which has subpages with the different accommodations they have. They can access these different accommodations by the drop down menu, but in case they click Accommodations, obviously there needs to be a landing page. I was thinking to have some images that they could then click. Or maybe an image with some text under it.

Something like this:
[img]https://i56.tinypic.com/m8i4ih.jpg[/img]
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Now, I think that I have two options:

– I could implement this stuff in the PHP file that powers this page
– I could keep a very basic PHP file and let it only get the content I’m supplying. Then in WP-Admin I just make a page and add the images + text etc.