Conversion values in Google Ads not consistent
-
So I’m just trying to get ready for GA4 and recently installed this plugin and setup Google Ads Conversion Tracking through GTM.
Everything seemed fine until I checked in the conversion > webpages and notices that about 1 in 5 conversions had a conversion value against them and the others had 0 (even though the default is 1 if there is no conversion value). I have tested in Tag Assistant and can see all data in the data layer so I’m not sure why it’s recording some values but not others. Google Analytics 4 and UA are tracking all conversions and values are normal so I am really not sure what’s causing it.
What would be causing these conversions to have 0 instead of the default 1? Having said that, this is an e-commerce store so all conversions have a value.
I’ve been trying to work it out for a few days now. One thing I noticed after reading this forum is that I have the events setup slightly different (based on a YouTube guide). My “purchase” event is simply “purchase” whereas I see gt4m.orderCompleteEEC – am I using the wrong event and variables? I noticed in Tag Assistant that both events fired but the purchase event was second whereas the gt4m event happened first.
Does anybody have any suggestions on what I could try?
Thanks for any help, I really appreciate it.
- The topic ‘Conversion values in Google Ads not consistent’ is closed to new replies.