Conversion tracking issue

  • Resolved jamiek47

    (@jamiek47)


    3 years, 12 months ago

    Hi,

    I have a new site that has now had two conversions from ads that show up in Google Analytics but are not showing as conversions in Google Ad reporting.

    I have done a test transaction and can see on the order received page the Google Ads Conversion ID and a separate script section for the Google Ads Conversion Label are present.

    If the code is present on the checkout page, what else could be causing the issue? I don’t have any WordPress cache plugin installed.

    I did notice the code Google Ads wants me to add vs what this plugin includes is different.

    For example Google Ads sets the event as ‘conversion’ and the plugin sets it as ‘purchase’. There are also a number of notable differences in the code formatting, please see below.

    This plugin includes the below.

    gtag('event', 'purchase', {"send_to":[["AW-XXXXXXXXX\/XXXXXXXXX"]],"transaction_id":"2417","currency":"GBP","discount":0,"items":[{"id":"2388","quantity":1,"price":11,"google_business_vertical":"retail"}],"value":11.95,"aw_merchant_id":"XXXXXXXXX","aw_feed_country":"GB","aw_feed_language":"EN","new_customer":true});

    Google ads wants me to use the below.

    <!-- Event snippet for Purchase conversion page -->
<script>
  gtag('event', 'conversion', {
      'send_to': 'AW-XXXXXXXXX/XXXXXXXXX',
      'value': 1.0,
      'currency': 'GBP',
      'transaction_id': ''
  });
</script>

    Thanks,
    Jamie

Viewing 7 replies - 1 through 7 (of 7 total)
  • Plugin Author alekv

    (@alekv)

    Hi Jamie

    Possible reasons why conversions don’t show up in Google Ads in our FAQ.

    For example Google Ads sets the event as ‘conversion’ and the plugin sets it as ‘purchase’.

    If you connect your Google Merchant Center (which you did, I can see that from the conversion code you’ve sent), then the conversion pixel must follow a different specification which reports the event as purchase. Please have a look at Google’s documentation.

    The formatting is not a problem. It simply must be a valid JavaScript formatting which our plugin outputs correctly. You can test this here if you like.

    Please follow the testing procedure exactly, then you should get a valid test: Test conversion

    Let me know how it goes.

    • This reply was modified 3 years, 12 months ago by alekv.
    • This reply was modified 3 years, 12 months ago by alekv.
    • This reply was modified 3 years, 12 months ago by alekv.
    Thread Starter jamiek47

    (@jamiek47)

    Ok thanks.

    I have done a test yesterday but forget to uncheck the order deduplication so have done another test just now.

    Hopefully this one shows up!

    Cheers,
    Jamie

    Plugin Author alekv

    (@alekv)

    Good. Let me know how it goes.

    Thread Starter jamiek47

    (@jamiek47)

    Nothing has come through yet for either of the tests.

    Could the issue be because the gtag JS file code is placed after the adwords conversion code?

    I am using the official WooCommerce Google Analytics Integration plugin for that. I can see both test conversions appearing in my Google Analytics e-commerce reporting.

    Starting to lose hope I am going to get this working :/

    Plugin Author alekv

    (@alekv)

    Could you send me the debug information from the support page to [email protected] ?

    Thread Starter jamiek47

    (@jamiek47)

    Just emailed you.

    Thanks,
    Jamie

    Plugin Author alekv

    (@alekv)

    The problem has been reported to be fixed.

Viewing 7 replies - 1 through 7 (of 7 total)
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