Common Integration API for connecting to any email marketing service provider

  • Resolved tomgusa

    (@tomgusa)


    6 years, 9 months ago

    Hello!

    I am developing a plugin and the end user should be able to connect to any email marketing provider.
    For example: aweber, constant contact, getresponse…there are so many..

    Each and every email marketing provider gives their own API to connect to them.
    But this could be an issue, because there are so many email marketing tools and adding seperate integration API for each tool will be a nightmare. And New ones coming up everyday.

    So is it possible to have one common API (or does such an API/product exists?) that lets end user connect to any email marketing tool?

    Help appreciated!

    Thanks

Viewing 3 replies - 1 through 3 (of 3 total)

  • Short answer: No.

    Longer answer: No. As you’ve already seen, each platform has it’s own API, so there’s really no common ground in it all. The only way to do it is to integrate each API and use it when your users want to connect to that service.

    There are services like Zapier which can be used to connect various services. If your product was able to send data to Zapier then your users could use Zapier to connect the data from your product to whichever service they like, as long as its supported by Zapier.

    Zapier is a paid service though, so your users would need to pay for Zapier for any integrations. Maintaining integrations with all these APIs is a lot of work, and even Zapier doesn’t support every API.

    Since the integration essentially needs to be handled by the end-user through the Zapier interface, then this option requires a lot more work from them, compared to a more direct integration with a specific service.

    This is why you’ll see that many plugins only offer direct integrations with a few specific popular services, and maybe an integration with Zapier as a way to connect to other services.

    Thread Starter tomgusa

    (@tomgusa)

    Thanks for your replies. Appreciate it.

Viewing 3 replies - 1 through 3 (of 3 total)
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