Certain Characters Not Recognized

When creating links to some products via press releases or other cases, it’s sometimes necessary to say Company? and Product Name?, in such cases using those in the keywords will not link the entire thing. If I create a keyword for just “Company” it links. This isn’t a huge issue but in my case I’d like to link “Company? Product Name?” as a whole, which doesn’t work.

I tried the “International Characters” option too but it didn’t seem to change.