Bug with reporting of trafic in GA and Adwords with cookiebot

  • Resolved studimag

    (@studimag)


    4 years, 8 months ago

    Hi, We use since a long time your plug in on the websites we create for our customers. But, we have detected a problem. When we have CookieBot and Google Ads associated with Google Analytics, some GA profil doesn’t record trafic from Ads and also organic sometimes. It is possible that there is a conflict ? Thks u for your help. LC

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  • Hello Studimag.

    This isn’t an error, but expected to happen when you use a CMP solution.

    Since all cookies are blocked before consent is given, GA, ads and other elements in terms of online marketing will be blocked as well before the visitor has provided their consent to see these and allow this specific tracking of personal data.

    We have experienced this ourselves on our own website:

    I do not have any specific number, but I have some cases from our own company.

    At one point it was made clear that having pre ticked checkboxes for the cookie categories was not compliant, we changed it on our own website.

    Due to the high publicity in regards to the Planet49 case at the time, we had 200% more views on our own website.?

    However, even with 200% more visitors to our own website, only around 15% of the visitors actually opted in for all cookies, effectively reducing our analytics number by more than 80%.?

    This is expected and we also had our own communications team be very crazy about this, but they had to understand it was for the greater good! ???

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