Best Choice for Personalization
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We were looking for a tool to personalize our page headlines for PPC ads. (IDK why most agencies build out separate pages rather than use personalization).
Tested: LogicHop, Google Optimize and If-So. If-So was easier to use than LogicHop and didn’t cause any conflict with our website. Free Google Optimize was too limited for the number of personalization we wanted. We also were able to consolidate the 12 locations into just 1 If-So rule, which makes management easier. We use Elementor, but didn’t end up needing the Elementor extension and just use the regular shortcodes.
The support before and after the purchase has been great. There was a feature they added for us recently and it was completed quickly compared to the experience with other software companies. That’s the benefit of working with plugin developers like this.
BTW – We are still passing Google’s Core Web Vitals, so this has not impacted our site speed, which was a concern of mine initially.
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