Attempted to use GTM to configure Google Ads to enhance conversion tracking, but

Yes you can use the GA4 Purchase event to trigger Google Ads conversion. Have you tried the templates in ‘GTM Kit > GTM Templates > Google Ads’?

I dont understand how gtm see “Purchase” event from GA and can use it like trigger, and as u undestand this event should i setup somehow? or your ga4 template enough, or i should make one more event “Purchase”, that i will use like trigger? . Update: cuz i dont see this event triggered in tagassistant mode.

• This reply was modified 2 months, 2 weeks ago by thefoorr11.
• This reply was modified 2 months, 2 weeks ago by thefoorr11.

In fact, my GA4 records are fine and everything is normal.
The problem is with Google ads and conversion tracking, which don’t seem to be triggered perfectly. I hope the author can test and configure GTM completely, so that users only need to import and then enter the tag ID in the conversion.

The ‘purchase’ event is included in the data layer by GTM Kit and appears in Google Tag Manager as an event called ‘purchase’. This event can be used to create a trigger based on the purchase event.

If you go to ‘GTM Kit > Templates > Google Ads > Enhanced Conversion Tracking’ you will find the template ‘Google Ads – Enhanced Conversions Tracking’.  After you have imported it, you must modify 2 variables with your own values:

• Edit the variable with the name “constant – Google Ads Conversion ID” and enter your Google Ads conversion ID.
• Edit the variable with the name “constant – Google Ads Conversion Label” and enter your Google Ads conversion label. Make sure that User Data is enabled in GTM Kit.