Another great tool in the toolkit

It was pretty easy to set up and get up and running with Payboard.

For someone who is not extremely technical (think working with cookies)and was not using a marketing automation solution, it was nice to be able to better understand the baseline interactions between visitors and my site as well as the boosters that were shown to them to get them across the finish line.

To get the most out of Payboard, I suggest that it is worth having a good understanding of your desired outcomes in general, as well as your configuration of funnels and goals in Google Analytics or another tracking solution.