Analytics – Currency Problem

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  • Hi Federico,
    I’m pasting here the answer I sent you, for reference to anyone who might encounter the same issue.

    Original answer – Posted Wed, 10 Jun at 5:40 PM UTC+1
    The Currency Switcher does not convert any data before sending it to Google Analytics. In fact, the Google Analytics integration is now handled entirely by the external plugin provided by WooThemes, our pluigin doesn’t interact with that anymore.

    Although I’m not an expert with Google Analytics, I know that orders are sent to it in the original currency. That is, if an order is placed in EUR, then it’s sent to GA in EUR. Google Analytics then converts its amount internally, in the account currency. If your GA account is configured to use USD, then the EUR amount is converted to USD by GA, and shown in the reports as USD. This is all automatic, our plugin doesn’t have any role in it.

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