Advanced Matching not working
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Hello,
I am creating ads and a Facebook representative pointed out advanced matching data which would help optimize ads is not being sent to the FB pixel. I have always had this enabled for my pixel so I don’t understand why it’s not working, especially since there is very virtually zero customization in the plugin for dataflow. I reconnected the plugin just in case there was an error of any sorts, but otherwise it has always given me a green go ahead and been connected like this. Please take a look at my screenshots, it is frustrating having this happen while spending money on ads.
Screenshots: https://ln5.sync.com/dl/56d198060/t2r7whis-uq4e3pej-wxg45v2t-26st3qg8
Thank you,
Karolina-
This topic was modified 3 years, 4 months ago by
artkarolina.
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This topic was modified 3 years, 4 months ago by
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Hey there Karolina,
Could you please share a copy of your site’s System Status? You can find it via WooCommerce > Status. Select “Get system report” and then “Copy for support”.? Once you’ve done that, paste it here in your response.
Thanks in advance!
### WordPress Environment ### WordPress address (URL): https://www.artkarolina.com/artkarolina Site address (URL): https://www.artkarolina.com WC Version: 5.9.0 REST API Version: ? 5.9.0 WC Blocks Version: ? 6.1.0 Action Scheduler Version: ? 3.4.0 WC Admin Version: ? 2.8.0 Log Directory Writable: ? WP Version: 5.8.2 WP Multisite: – WP Memory Limit: 500 MB WP Debug Mode: – WP Cron: ? Language: en_US External object cache: – ### Server Environment ### Server Info: LiteSpeed PHP Version: 8.0.12 PHP Post Max Size: 500 MB PHP Time Limit: 30 PHP Max Input Vars: 3000 cURL Version: 7.79.1 OpenSSL/1.1.1l SUHOSIN Installed: – MySQL Version: 5.5.5-10.3.31-MariaDB-cll-lve Max Upload Size: 500 MB Default Timezone is UTC: ? fsockopen/cURL: ? SoapClient: ? DOMDocument: ? GZip: ? Multibyte String: ? Remote Post: ? Remote Get: ? ### Database ### WC Database Version: 5.9.0 WC Database Prefix: wp_rdlt_ Total Database Size: 358.98MB Database Data Size: 279.37MB Database Index Size: 79.61MB wp_rdlt_woocommerce_sessions: Data: 5.46MB + Index: 0.21MB + Engine MyISAM wp_rdlt_woocommerce_api_keys: Data: 0.00MB + Index: 0.01MB + Engine MyISAM wp_rdlt_woocommerce_attribute_taxonomies: Data: 0.00MB + Index: 0.01MB + Engine MyISAM wp_rdlt_woocommerce_downloadable_product_permissions: Data: 0.00MB + Index: 0.01MB + Engine MyISAM wp_rdlt_woocommerce_order_items: Data: 0.01MB + Index: 0.01MB + Engine MyISAM wp_rdlt_woocommerce_order_itemmeta: Data: 0.08MB + Index: 0.06MB + Engine MyISAM wp_rdlt_woocommerce_tax_rates: Data: 0.00MB + Index: 0.01MB + Engine MyISAM wp_rdlt_woocommerce_tax_rate_locations: Data: 0.00MB + Index: 0.00MB + Engine MyISAM wp_rdlt_woocommerce_shipping_zones: Data: 0.00MB + Index: 0.00MB + Engine MyISAM wp_rdlt_woocommerce_shipping_zone_locations: Data: 0.01MB + Index: 0.02MB + Engine 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Thanks for sending that over @artkarolina – this isn’t an issue (or question) we’ve been previously asked, so I’m a bit confused as to how our plugin could be affecting this. Can you confirm that the ‘WooCommerce Pixel Manager: by woopt’ plugin isn’t changing any of your pixel details?
No it isn’t, it’s something I just installed and hadn’t setup yet as an alternative. I had no other pixel plugins prior and it was not working.
Hi Karolina,
Thank you for the screenshots. If I understand you correctly you want the event matching quality which is zero at the moment to improve for your add to cart event: https://d.pr/i/DJ2BNh – correct?
Could you send us the more info links content: https://d.pr/i/NbMrYz – we (at least I) need to read up what API exactly is used to communicate the info and whether it is included in the plugin.
Kind regards,
Hi,
I’m not really sure what you’re asking me to send. The learn more link goes to a FB business terms of service page which has no information about the api, and the little i are tool tips like collect customer emails to increase score with no further links. This is the only other section I get to after click around. There is some way to set up this conversion api with code, but I don’t have those skill hence why I am here.
https://business.facebook.com/business/help/387152639648383?id=818859032317965
Hi there @artkarolina,
I’m not really sure what you’re asking me to send.
Please click on the “Learn more” blue link ( https://d.pr/i/NbMrYz ) and take a full screenshot of what you see on the page to share with us.
Thanks!
Hi,
Here’s where the learn more link leads: https://www.facebook.com/legal/technology_terms
The event quality matching i:
In development: event match quality Event match quality indicates how effective the customer information sent from your server may be at matching event instances to a Facebook account. High-quality event matching may improve ad attribution and performance. This metric is in development. How it's calculated This is calculated by looking at which customer information parameters are received from your server, the quality of the information received and the percentage of event instances that are matched to a Facebook account. How it's used Event match quality is used to assess whether you're sending the right customer information to match your events to a Facebook account and whether you have set up your customer information parameters correctly. Customer information parameters help you match your events to a Facebook account so you can attribute conversions to your ads and deliver them to people who are most likely to make a conversion. Event match quality is calculated daily.
Recommendation Personalised recommendations to improve your ad performance. Increase quality with Town/city Increase quality with Country Increase quality with Date of birth Increase quality with Email address Increase quality with External ID Increase quality with Click ID (fbc) Increase quality with Facebook Login ID Increase quality with First name Increase quality with Gender Increase quality with Surname Increase quality with Phone number Increase quality with County/region Increase quality with Postcode
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This reply was modified 3 years, 3 months ago by
artkarolina.
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This reply was modified 3 years, 3 months ago by
artkarolina.
Hey there, @artkarolina!
Thanks for providing those details. Have you tried to disconnect and reconnect your Facebook account to the plugin, by chance? If not, I suggest giving it a try with help from this guide.
You can also use this Chrome extension to be certain that FB Pixel events are firing as expected.
Please, let us know if reconnecting doesn’t help fix this!
Yes, I’ve reconnected it several times to see if that fixes it. I also tested it in Event Manager that it’s registering test add to carts and checkout page activity.
Hi @artkarolina
Yes, I’ve reconnected it several times to see if that fixes it. I also tested it in Event Manager that it’s registering test add to carts and checkout page activity.
That’s really strange!
I am not sure what else we can try to resolve the problem.
But as a workaround, you can try disable the pixel generated by Facebook for WooCommerce by following the instruction here.
Then you can use an alternative plugin such as Facebook for WordPress to manage Facebook pixel.
I hope that helps!
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This reply was modified 3 years, 3 months ago by
- The topic ‘Advanced Matching not working’ is closed to new replies.