AddToCart Event Missing Deduplication Parameter

  • Resolved beatniksshoes

    (@beatniksshoes)


    4 years, 4 months ago

    Hi,
    I got this error on my Facebook business manager while using this plugin.

    ISSUE
    You’re sending AddToCart events through both your pixel and the Conversions API, but they’re not being deduplicated because an event_id parameter hasn’t been received for this event. Without an event_id, your AddToCart events will be double counted because they can’t be deduplicated.
    This may cause issues with the measurement of your events as well as the attribution and delivery optimization of any ad campaigns that are optimizing for this event.

    SOLUTION
    Add an event_id parameter to your AddToCart event within your server payload. You can use the Payload Helper tool on the Facebook for Developer’s site to validate that your payload is set up correctly.

    CONFIG
    WooCommerce version: 4.7.0
    Facebook for WooCommerce: 2.1.4
    WordPress: 5.5.3

    The page I need help with: [log in to see the link]

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