Adding 'Configure' and other links to my plugin on plugins.php

I’ve found a few mentions of it being possible to add a settings link to a plugin in the plugin listing, but haven’t been able to figure out how. Could anyone elighten me?

Just to make it clear, I’m trying to achieve

[Settings | Deactivate | Edit]

as opposed to the default

[Deactivate | Edit]

Also, is there any way for me to echo a dynamic link in the plugin’s file header->description? I’ve built a plugin that allows you to post from a published page, and I’d love to link to the specific page from the description..

Thx!