Add product attribute value to event

I guess I need to create a custom event here: https://site.com/wp-admin/admin.php?page=pixelyoursite&tab=events&action=edit

And use Dynamic Parameters to display some value; but there is no dynamic parameter to show product attributes.

Hi,

Unfortunately is not possible to use attributes as value for the event’s parameters.

If you try to track these values on Facebook, there might be some workaround:

1. Add the value as a product tag. Product tags are automatically tracked by all our default events.

2. Create a Custom Audience or Custom Conversion using the appropriate event and the tag value.

EXAMPLE:

Let’s say you want to retarget clients that bought products with a “red hat” tag.

You need to create a Custom Audience based on the Purchase event where the custom attribute tag=red hat.

We don’t track tags for Google’s events, because of their more strict events’ structure.