Actually simple and perfect

Lightweight, easy to use, no ‘pro’ version bait and switch, and it looks clean. This is the perfect replacement for the Google Maps shortcode in Jetpack. With this one, you simply add your address to the shortcode and boom, you’ve got a map. You can include your business name first, or just start with the street number. Add a few more well-chosen variables to the shortcode to customize.

The only issue was finding a company CID code for the companycode field (see the plugin FAQ). Google may have updated their UI since these instructions were written. There was no ‘cid=’ in the Send To Your Phone > Email > emailed URL. However! When I added the company name to the address field in the shortcode, it seemed to pick this up anyway (?) and does link to the business. So this may be redundant now.

Bottom line: This one really IS simple and did exactly what I needed. It’s worth a quick try.