Active View Ratio

Hi fropki,

thanks for reaching out.

Are you using any add-ons for Advanced Ads?

If not, my other suspicion is that delivery might have changed slightly. E.g., more impressions served on mobile than before, where ads are easily below the fold.

Happy to take a look at your ad setup if you provide me with the information.

Thanks,
Thomas

Hi Thomas Maier,

We are currently using free advanced ads plugin (if paid version can solve this issue we can purchase that as well).

We do not use placement, we just use Ad unit and hard code them in topics.

There is almost no change in user geo location and device. Getting almost same % of traffic though active view ratio is really less between two plugins.

We can not give login info for our blog as we are behind a firewall. We can give remote access to our pc using team viewer if u need to test some of the things on our blog.

Regards,
Rahul

Hi Rahul,

thanks for your feedback.

You don’t need to use an add-on or send me a login.

Your site is not accessible, right? What ads are you using and how do you measure active views? I was assuming AdSense, but they are not allowed behind firewalls, so it must be something else.

Did you use any conditions for ads before or after the change?

Thanks,
Thomas

Hi Thomas Maier,

I was saying my login info is behind firewall. Website is available to General public. What do u mean by condition like based on device?

We are serving same ad content and same old ad placement.

We use Google Adx ads. Serving them using advanced ads right now.

Hi Fropky,

> What do u mean by condition like based on device?

AdRotate and Advanced Ads have conditions for which page should show an ad or which user should see it.

Options like showing a specific ad on mobile or desktop only could look the same for users, but work differently with each plugin. That could have an impact even when using the same positions.

The same accounts for detecting bots, injecting ads automatically on specific conditions, etc.

So whatever additional settings you are using, it might help to narrow it down.

Thanks,
Thomas

Thomas Maier,

We do not use any condition like a certain ads should show on desktop or on mobile. There is only 1 ad which show on desktop but not on mobile (but we use CSS to hide that ad and do not use plugin option for that thing).

We do not filter ads for bot and do not inject ads on specific condition as well. We keep things as default as possible.

Regards,
Rahul

Hi Rahul,

thanks again for your feedback.

I don’t think there is something very critical wrong, because ads are still showing up. Of course, there might still be a subtle difference between Advanced Ads and AdRotate that I am missing right now.

Did the change appear on the same day you installed Advanced Ads or is it possible that this is just a coincidence and the numbers naturally moved in this direction?

Are you using any of our add-ons?

Thanks,
Thomas

Hi Thomas Maier,

Not suddenly but within 7-10 days active ratio have fallen from 64-68 to 53-55.

Regards,
Rahul

Thank you. It could be a seasonal thing as well then. Before hunting something down within Advanced Ads that might not be there, would it be possible for you to either run both plugins at the same time or switch back to AdRotate for a few days?

Thanks,
Thomas