ACF: false for Woocommerce scenario

I have a site with Woocommerce and ACF Pro. I’m trying to expose custom properties of products – which live in ACF – via the JSON API using your plugin. I’m able to get the Options endpoint to work (https://hugohouse.org/wp-json/acf/v2/options), but I can’t get any product metadata.

I’m probably just hitting the wrong endpoints..

Here’s what I’ve tried: https://hugohouse.org/wp-json/acf/v2/post/24823 (result: ACF=false)

https://hugohouse.org/wp-json/acf/v2/product/24823 (http 404)

https://hugohouse.org/wp-json/acf/v2/simple/24823 (simple is the name of the Woocommerce product type… still 404)

I’m stuck – please help!

WC Version: 2.6.13
WP Version: 4.7.2