85% discrepancy between GA4 & Universal Analytics

  • Hello, cant get GA to run properly.

    GA4 records only a tiny amount of revenue. In debug view everything seems to work just fine (parameters are recorded). But live only 10 – 20 % of purchases are recorded by GA4.

    Records daily users do match my old Universal GA data though.

    Do you guys have any idea what the issue could be? Thanks in advance & BR!

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  • Thread Starter traudel

    (@traudel)

    we use borlabs for GDPR purposes. But this also doesnt even come close to explaining these huge differences

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