1: In the Apple Pay browser-controled fragment (the iOS/macOS native component showing up when the shopper is clicking the Apple Pay button), the merchant name is currently set as the merchant company legal name. Because the company name is not always the same as the commercial name, the name indicated here can be a totally different name than the shop name, hurts branding, gets shoppers to lose confidence, and get some to abort their order. To fix this issue, I recommend setting the Woocommerce store name as the merchant name, or adding a setting in the merchant settings to allow modifying the merchant name. As far as I know, this name is currently pulled from a request to https://merchant-mgmt.revolut.com/orders/token/${token}/apple-pay/session . Stripe conveniently uses the store name with the ( via Woocommerce) mention, see the screenshot below:
2: In the checkout page, shoppers can have the option to use Google Pay and Apple Pay to complete their order, but they need to fill-in all their information in the traditional checkout fields, the same way they would if they’d enter their credit card information directly. This is also most likely having a hit in conversion rates as well. While I understand shoppers must fill in their information before selecting a Woocommerce payment method to complete their order. A quicker way is possible: Add a feature to show an express checkout button at the top of the page, instead of showing Apple Pay/Google Pay as another payment method. This is the way Stripe is doing it, as shown in the two screenshots below:
On this screenshot, the Google Pay button is shown at the top of the page, in full width.
In the payment methods list, the express checkouts are not shown because they are already visible at the top of the page.
3: To strengthen brand safety, I’d recommend using the official Apple Pay button design with the bigger, bold font, which is more true to Apple design language. The current button design used in the Revolut Plugin has a lighter font which is fine, but using the official design is one more way to give more confidence in shoppers. Maybe a setting like “Express checkout button text weight” allowing merchants to choose between both designs would suit this need the best. I do not have taken a screenshot of the button used by Revolut, but here is a screenshot of a product page, when the Stripe plugin is enabled:
While these changes can seem minor, they have a definitive impact on a store performance, and by extension, a significant impact on Revolut revenue through fees. I believe it is in the best interest of everyone to get these small changes implemented.
Other possible improvements:
Here are other welcomed changes, though they’re not affecting conversion rates:
- Allow merchants to edit the bank statement label, append the Woocommerce order number to the shopper bank statement. Example:
Horrifiq #1234instead ofhorrifiq.com
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]]>what I am guessing the issue is the WooCommerce payments credit card forum fields in the checkout page take a long time to load, at least 5 seconds and the browser fezzes for a few seconds when I am in the checkout page, so I’d guess that’s the issue, maybe people are leaving before the credit card forum loads or when their browser freezes
anyone having the same issue or knows the solution ?
]]>I am very excited to use this plugin for Enhanced Ecommerce tracking with Woocommerce.
Do you have some specific doc about how to measure the global conversion rate of the woocommerce (percentage of website visitors who buy something on the site during a period of time) with GA4 and GTM using gtm4wp?
Much appreciated
]]>First of all, wonderful plugin.
When I go to the tab forms, I can see “statistics” of conversion rate and so on, and surprisingly it shows things like.. 0 views and 100 submissions, 15 views and 80 submissions (depending on the form), and no, it’s not like it’s a spam submission from a bot or someone repeteadly submitting them, those submits happened over months, so in this sense all is working right. I guess it’s rather related to not counting the form views properly, could it be because I’m loading them with elementor shortcode instead of forminator widget?
]]>But most importantly… it works!
On one of your clients ecommerce site we achieved 98% increase to the conversion rate! Well done guys!
]]>You can set contact buttons depending on the device from which the user is browsing.
A good investment to raise the conversion rate.
Glad I purchased the plugin.
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