Rating: 5 stars

As a developer, Safetag stands out for its robust functionality and seamless integration into WordPress. It’s built with scalability in mind, allowing publishers to manage multiple ad campaigns with unique keyword lists without compromising site performance. The codebase is clean and easy to extend, making it ideal for custom requirements or additional integrations.

The automatic scanning of posts for negative keywords is efficient, and the plugin’s ability to re-scan on content updates ensures nothing is missed. I appreciate how Safetag uses key-value pairs for campaigns, which makes ad targeting and inventory management more dynamic.

The reporting feature is particularly useful for developers working with editorial teams, providing actionable insights to fine-tune content and keyword strategies. Safetag’s support for IAB Audience and Content tags also enhances programmatic revenue potential, offering a comprehensive solution. Overall, it’s well-designed, developer-friendly, and highly functional for managing brand safety.