Facebook pixel

Hi there,

You need to install the Facebook pixel code that you get from Facebook on all pages. You can either edit the theme templates or use a plugin like:

• “Facebook Pixel by PixelYourSite – Events, WooCommerce & Easy Digital Downloads“; Powerfull but you have to pay to get extra functions.
• “Pixel Caffeine” from our friends at Adespresso: Powerfull and it’s free.
• “Tracking Code Manager“: Our preferred plugin to add code like the Facebook Pixel, Remarketing Tags, etc.

What this plugins makes is call the function: fbq('track', 'Lead'); when the form is submitted correctly; but needs the pixel to be inserted on the page. If the pixel is not inserted by a plugin or directly in the theme files, the fbq('track', 'Lead'); will lead to a JavaScript error on the page and the conversion not being tracked.

Best regards from Spain.

Hi again: I was planning to inject the pixel code straight in the head, but won’t it be a problem for tracking? what happens when the user visits the rest of the site? Does this need a special setting in Facebook tracking panel?
Many thanks from Argentina!

Hi there,

You can inject the pixel code striaght in the head. There will be no problem in tracking the leads.

The Facebook pixel triggers on each page visit with this part of the code: fbq('track', 'PageView'); including the page with the form. This tracking is included in the standard Facebook pixel code:

<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '1234567890'); // Insert your pixel ID here.
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=1234567890&ev=PageView&noscript=1"
/></noscript>
<!-- DO NOT MODIFY -->
<!-- End Facebook Pixel Code -->

Additionaly with our plugin when the form is submitted correctly, we send the fbq('track', 'Lead'); tracking command. So that Facebook registers the “page view” and if the form is submitted correctly also a “lead”.
On pages without contact form the Facebook pixel only registers the “page view”.

So no special setting in Facebook needed and everything should work correctly if you insert the pixel in the header of all pages.

Best regards from Spain.

• This reply was modified 7 years, 2 months ago by apasionados.
• This reply was modified 7 years, 2 months ago by apasionados.

@apasionados

Does the free version of your plugin do this?