Woocommerce Variations – No TotalValue returned?

Hi @myatix,

Thanks for the kind words!

This is actually not a bug but something that was always a big question in me: in my talks to Google I usually got the feedback that totalvalue on product detail pages are not that important, more important is to use this on the checkout page and on the “order received” page.

I guess it is quite easy to add the total value while somebody selects a variation but based on what I know it is not that relevant for your dynamic targeting.

Let me know your thoughts!

Thomas Geiger

Hi Thomas,

Thanks for getting back to me so quickly!

It is interesting that Google says it isn’t important on product pages as they actually carryout checks on prodid, pagetype and totalvalue in ADWords to validate the Remarketing Tag?
You can see this setup validation under “Shared Library > Audiences” in Adwords. According to my account manager at ADwords it is important that there are no errors here as this impacts your AD quality score.

Best regards

Hi @myatix,

Well if this is the case, I am open to add the totalvalue on product pages.
But this involves currently patching into the php files.

If you can open integration\woocommerce.php, you should see around the line 126 this code:

		". $gtm4wp_datalayer_name .".push({
			'event': 'gtm4wp.changeDetailViewEEC',
			'ecommerce': {
				'currencyCode': '".get_woocommerce_currency()."',
				'detail': {
					'products': [current_product_detail_data]
				},
			},
			'ecomm_prodid': '".gtm4wp_prefix_productid("")."' + current_product_detail_data.id,
			'ecomm_pagetype': 'product',
			'ecomm_totalvalue': 0
		});

What you need to do is to change the line where ecomm_totalvalue shows up:

'ecomm_totalvalue': current_product_detail_data.price

Let me know if this satisfies your needs.

Thomas

Hi Thomas,

I have added the code as you suggested above but this doesn’t resolve the issue?

presumably the trigger needs to be changed in Google Tag Manager so that the DataLayer gets updated when selecting an option from the dropdown (Variable).

I have cleared my cache and tested it doesn’t return the product ecomm_totalvalue?

I hope this makes sense?

best regards

Hi,

Have you changed anything else on the site?
For some reason the jQuery library is not loading while some codes of my plugin starts to execute. This prevents product variation selection to work properly as well.

Thomas

No I have not changed anything at all!

My best guess is this is related to WP-Rockets cache plugin functionality
for Render-blocking CSS/JS.

https://docs.wp-rocket.me/article/108-render-blocking-javascript-and-css-pagespeed

Best regards

Hi Thomas,

Any ideas or thoughts with regards to the above?

Best regards

I checked your site again and it seems to be working for me:

https://www.awesomescreenshot.com/image/2763441/34c0642159c5d77380fd5a90fe12c1c3

Have you added the gtm4wp.changeDetailViewEEC event trigger to your AW remarketing tag?

Hi Again,

OK… I can see that there have been a few changes since I implemented the plugin the first time. Thanks for the info.

• This reply was modified 7 years, 3 months ago by myatix.

All working now! Thanks!

Great news! Thanks for letting me know!