Simply without competitors.

It simply works, nice and beautiful. Everything is clear and the interface is smooth.
There are other companies out there offering the same service, and they have also good and solid code but, iControlWP is simply the only one offering incremental backups!
When you have a lot of sites and maybe heavy loaded with big files, all other solutions are useless, as your daily backup won’t have the time to cycle through all sites in 24 hours. Plus you are putting an heavy load to your server.

iControlWP does it nicely by copying only the modified files, and it works!
I had to reinstall some site from a total crash and it was really a life saver.