Problem with Special Characters

I am using the following style in my blog:

body { background: #fff; color: #333; font: 62.5% Georgia, Times New Roman, Times, serif; }

Now I am stuck with a special character problem. This is the content I am trying to publish:

.. quote from Louis L’Amour–“Too often I could hear men boast of the miles .. “

When I am previewing this post the quote between “–” and “Too” gets reversed i.e instead of an opening Quote it becomes a closing quote! So the whole line “Too often I could hear men boast of the miles .. ” starts with a closing quote and ends with a closing quote which is wrong.

Any way outs please?

Thanks in advance!