Migration to Baskerville Theme, SEO Issue

  • I’m currently using Iconic One theme (for few years). It’s efficient and light. A bunch of my articles rank high also. It probably can be attributed to the theme. However, the website don’t display correctly in mobile device. It should work, but I have to reset all the plugin which I reluctant to do due to the risk of loosing some functionality, etc (my knowledge is very limited).

    If I change my template to Baskerville, will it has impact on my site’s performance & SEO?

    What should I do and consider if I want to migrate to the new template since my site has been running well for almost 3 years.

    Any thought and inputs will be appreciated. Or maybe your experience using Baskerville.

    Thanks.

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  • You will be ok if you change themes, with some forethought.
    Be sure to keep all your SEO the same. Don’t change URL’s on the site or such.

    The main thing is to not do anything that would change the way a robot would crawl your site. Meaning, don’t change URL’s, be sure to keep homepage info pretty much the same, and don’t lose any of your other SEO you’ve done on the site.
    Make sure you have the sitemap.xml working.

    I’ve done this many times. Generally, there is very little SEO loss because of a theme update.

    With this said, out of about 100 sites I’ve done this to, only 1 or 2 lost SEO…..
    Mainly, because I reset my permalink structure on accident.

    I’m sure others have other info to bring to the table.

    Thread Starter fadilaziz

    (@fadilaziz)

    Thanks a lot for your response. You really have so much experience!

    I note what you share here. However, would you please explain how do we know if sitemap.xml is working? Where we can find it. Sorry, my knowledge on this is pretty basic.

    Thanks again.

Viewing 2 replies - 1 through 2 (of 2 total)
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