Into PHP (eg: functions.php):
// Ads Place output
if(function_exists('drawAdsPlace')) drawAdsPlace(array('id' => 1), true);
// or
if(function_exists('drawAdsPlace')) drawAdsPlace(array('id' => 1), array('before' => '<div class="ad">', 'after' => '</div>'));
// Ads Zone output
if(function_exists('drawAdsZone')) drawAdsZone(array('id' => 1), true);
// or
if(function_exists('drawAdsZone')) drawAdsZone(array('id' => 1), array('before' => '<div class="ad">', 'after' => '</div>'));
// Single Ad output
if(function_exists('drawAd')) drawAd(array('id' => 1), true);
// or
if(function_exists('drawAd')) drawAd(array('id' => 1), array('before' => '<div class="ad">', 'after' => '</div>'));
// Ads Block output
if(function_exists('drawAdsBlock')) drawAdsBlock(array('id' => 1));
Into HTML:
<?php if(function_exists('drawAdsPlace')) drawAdsPlace(array('id' => 1), array('before' => '<div class="ad">', 'after' => '</div>')); ?>