Woocommerce: display product category but not as a link

Hello,
On the product page I want to show the category to which the product belongs. I am using <?php echo $product->get_categories( ) ?> in the content-product.php template for this.

This creates a link to the product category, as you’d expect.
Now I would like to just show the category, not link to it.

Could this be done?
Thanks