Launching a site that replaces an old one

  • My current web site that’s lost almost every bit of traffic was built over 10 years ago. Over those 10 years, it began fizzling based on the HTML5 hierarchy and all the Panda and other updates. It was built using Frontpage2002 which is no longer supported by Microsoft.

    My new web site that’s going to take it’s place which is currently on a temp server will replace the old site, but of course have the same domain name and exact URL It will have over 9,000 different pages and have no inside “reciprocal links” page. It was built using WordPress.

    Question. When I launch new site, should I first delete old site and then launch the new? Or, Launch the new and go in and delete old site? Or does it really matter in the grand scheme of webbery?

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  • Implement 301-redirects from the old site to the new site. Keep the old domain active for as long as you run the new domain.

    I doubt you’ll recover from Panda with the new site design. The tag cloud, especially, could hurt you with Google’s evaluation of the site.

    You should consult with a reputable SEO agency that has experience fixing Panda downgrades. I know it’s hard to find one you can trust but the good ones don’t make outrageous promises and for Panda they won’t try to sell you any links.

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