Two blog pages on one WordPress site?

I’m sorry if this has been addressed elsewhere, but I’ve had trouble finding an answer that I could really follow.

I have a WordPress-based advertising portfolio at https://tedstoriesthatsell.com. Each piece I want to display is a separate post. Right now I have 2 kinds of work commingled on the front page ‘Home’: my ads and my articles. I’d like to take the articles and put them on a second page that’s accessible by the top nav bar.

Essentially, I want two blog pages accessible from tedstoriesthatsell.com, one that shows only my ad work, and a second that shows only my articles. I’ll probably also put in a static front page with the content from the ‘Stories That Sell’ tab.

Is there somewhere I can find easy to follow, step-by-step instructions on how to make these two blog pages that aren’t the front page? My site uses a custom theme.