Hi @jacquiescarlett1933,
Thanks for letting us know that rolling back to 1.8.14 has temporarily resolved the issue.
With 2.0.0, we released support for Google’s Consent Mode. We use the new API to block cookies for EEA visitors by default until they individually grant consent to follow European GDPR rules.
So, the drop in tracked visitors may be just a result of not getting data from your European visitors. Google claims they would somewhat fill the gaps with modeled data for the visitors who didn’t consent.
Reverting back to 1.x would result in collecting data without visitors’ consent and may have legal implications depending on the local law. You can customize your consent mode setup using a PHP snippet, as mentioned in?the extensions README.
Please note that version 2.0.6 of the?Google Analytics for WooCommerce?has been released.
Kindly confirm that the issue is no more, on your end(s), when updating to it.
We highly recommend making a backup of your site, when performing theme/plugin updates, for peace of mind.
Please let us know if this helps!