Add Ecommerce Items to DataLayer outside of WooCommerce

Hi Thomas,

Thank you for the huge effort you’ve put into this plugin. I’m a designer/developer, and this has saved me countless hours!

I’m successfully using the gtm4wp_compile_datalayer filter to add info from Paid Memberships Pro signups to the DataLayer and send it off to Facebook, which is working great.

I would like to send this same data to GA4 as an Ecommerce event, similar to what’s already built into GTM4WP for WooCommerce.

The gtm4wp_compile_datalater filter allows me to add single-line items, but I am wondering how I can add a nested chunk of data formatted for GA4 e-commerce?

Here’s an example of my desired code to be added to dataLayer():

ecommerce: {
    currency: 'USD',
    value: 19.99,
    items: [{
      item_name: 'Platinum Membership',
      price: '19.99',
      quantity: '1'
    }]
  }

Thank you for any guidance you can provide. Cheers.

• This topic was modified 2 years, 3 months ago by scoreytime.