How is different data shown to different users on the same URL?

@danzmwl Here is something that you can go through to understand the process better: https://www.wpbeginner.com/wp-tutorials/how-to-show-personalized-content-to-different-users-in-wordpress/

Incase you want to implement it for your woocommerce store: https://woocommerce.com/posts/personalize-content-members/

No problem. As far as I can understand, you are looking to create personalized content website based on user profile?

Hello @oliviaalma yes thats correct.

So that there would be a webpage, that shows different information dependant on the logged-in user’s details, even though the URL is the same.

This is what the WooCommerce /my-account pages do, I just don’t get how they manage to do it. Is there a plugin/setting that allows for this to occur?

Another common example is SaaS software, such as Microsoft’s https://www.office.com webpage. This shows different data and files, dependant on the users login account. I realise this wasn’t build on WordPress, but I assume it is using some similar principles.

@danzmwl SaaS companies mostly use APIs to create that sort of a personalized experience. Big Tech like Facebook and Amazon use AI to further enhance that capability.

You can read about it here: https://inc42.com/resources/personalisation-tech-the-key-to-the-future-of-marketing-automation/

WordPress or any simple CMS is not as capable of doing it the same way. Hence, it uses conditional workflows and user-specified logic to personalize content up to a certain basic degree. For example, we have content restriction plugins to allow certain users to a particular page of a website. It isn’t similar to what those companies do (not even close) but manages to achieve it in some fundamental aspect of personalization.

Hope that clarifies!

Thanks a lot for the information and weblink @soberbanda that helps.