It’s OK but can slow things down
-
We’ve found this plugin variable.
It’s great to have audience behavior synchronized.
But with many thousands of customer and orders synching that data to the Mailchimp servers can be sluggish and create an overhead during checkout.
The abandoned cart functionality this offers is promising. However we’ve also found that the inability to differentiate between a “bailed” vs a “failed” order is problematic. Sending a chirpy marketing email as part of an abandoned cart sequence when the customer experienced a problem is irksome to the customer.
It would also help to synchronize a customer’s location from our store to Mailchimp because some items cannot be shipped to certain countries.
This meant that the abandoned cart functionality became a blunt instrument for us rather than an eloquent marketing tool.
Mailchimp is great. This plugin could be a lot better as a marketing tool.
- The topic ‘It’s OK but can slow things down’ is closed to new replies.