Create a ViewContent event when selecting variations

  • PixelYourSite is sending the ID of the product as the content_id which is fine for Dynamic Ads based on the product. However, if the product has multiple variations, these dynamic ads cannot be targeted to specific variations.

    Instead of the product ID (e.g. the post id) being sent in the ViewContent event, how can we send the ID or SKU of the variation.

    I thought this would have been the setting “Treat variable products like simple products” but I have tried it both on and off and it only sends the product ID (not variation ID).

    Also when I select between variations, it doesn’t fire the ViewContent event for each variation clicked, how can we get it to do that?

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  • Plugin Author PixelYourSite

    (@pixelyoursite)

    Hello Stuart,

    The variation item is sent just for AddToCart, InitiateCheckout, and Purchase. So only once a variation is actually added to cart.

    In the product catalog all variations are grouped under the same product_group_id so Facebook knows they belong to the same product.

    Thread Starter stuartrobinson

    (@stuartrobinson)

    Ok, we wanted to retarget content to customers based on specific variations but I guess that will have to do. Thank you.

Viewing 2 replies - 1 through 2 (of 2 total)
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