Dear ThemesDNA,
Thanks for your replies. When I visit your website for the first time, I would love to purchase the whole theme pack because of the excellent pricing, interesting licensing strategy and generous discount offer. I believe your business could be exceptional if you solve the following “critical mistakes” in your business strategies that make your themes even “risky” to use:
A simple and quick analysis of your themes shows that many of them did not receive any updates a while after their release. Many of them are not updated for more than a year while they have remarkable active installations.
Please note that updates are not necessarily just to maintain the “compatibility” of software (here your themes). There is no %100 secure software, and the codes need to revise regularly to fix the possible issues, especially the security risks. An “alive” theme receives regular security updates and receives regular “feature” updates.
Your themes have almost the same style and are beautiful. But “security” and well maintenance, support and durability are the most important factor for professional users and who wants to “pay” for a product.
Moreover, what you want to “sell” should be reasonable. Of course, the logo could be adjusted with a custom CSS code that could be generated even by trial and error! However, a “wise” user rapidly realizes whether such a lack of features is a “Planned Defection” or an honest mistake. Trying to make money from the necessary requirements of a theme features make the users disappointed. Many of them rapidly switch to another one, and there may be a few just like me submit a “constructive comment”. However, it is up to you whether to take my word or let your competitors “hunt” your valuable potential customers and, as a result, your business’ revenue.
If I were in your shoes, I would focus on offering outstanding themes, especially free ones. The “more” “happy” customers you have, the more chance to get high-profit premium requests that may worth much more.
I hope my answer would be comprehensive and helpful to make improve business exceptional. Please inform me if you change your strategy to a “fair” one, just as I explained, and I would be happy to be your customer.
Best regards
