Adding embedded media

I want to ad this embedded media to a page on my site

<embed src=”https://www.blogtalkradio.com/BTRPlayer.swf?file=https://www.blogtalkradio.com%2fcrashthecrease%2fplay_list.xml%3Fitemcount%3D5&autostart=false&shuffle=false&callback=https://www.blogtalkradio.com/FlashPlayerCallback.aspx&width=210&height=270&volume=80&corner=rounded&#8221; width=”210″ height=”270″ type=”application/x-shockwave-flash” pluginspage=”https://www.macromedia.com/go/getflashplayer&#8221; quality=”high” wmode=”transparent” menu=”false” allowScriptAccess=”always”></embed>

How do I do this so it shows the media player and not just the code.

Thanks a lot