Hello @bigjonmx,
The free version of the plugin offers a variety of features that should be enough for a new or growing business. The plugin is under constant development and we do our best to keep it secure, up to date and always follow the latest coding standards. There’s an entire team working on the plugin and offering support to customers (for both free and premium users), and i think it’s more than fair that some premium features come at a price. Especially if you are running a business that’s using the plugin to make money.
As for the price, we try to keep it as low as we can, it’s probably lower than most of our competitors prices. On top of that, we also offer a 20% discount to our customers coming from the free version of the plugin.