FB Ads ATC and IC don’t seem right

  • Hello,

    The pixel seems to fire perfectly if I go by the test events page in business manager.
    However I’m getting more Unique Initiate Checkouts than Unique Ads to Cart… I’m thinking that might be because of some misfiring.

    Do you know why that might happen?

    I’m also losing about 15-25% of the people who click the link but don’t trigger the content view event. Is this normal or might it be because of the pixel again?

    Thanks in advance, you’d make my week by helping with this!

    The page I need help with: [log in to see the link]

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