Error in Adwords for Dynamic Remarketing in GTM

Dear Thomas,

We have a question regarding your recommended set up for “Dynamic Remarketing in Google AdWords” via your plugin.

We have followed the set up in this excellent & simple guide on your support page:
https://gtm4wp.com/how-to-articles/how-to-setup-dynamic-remarketing-in-google-adwords/

Unfortunately, we receive now in Google Ads manager the following error report:

“Your campaigns can’t tailor dynamic ads based on user activity when your audience source doesn’t send the required parameter. Make sure that the required parameter is being sent correctly.”

Looking at the detail of this error report we see the that these 3 x parameters receive hits:
– ecomm_pagetype
– ecomm_prodid
– ecomm_totalvalue

However, the following parameters do not receive hits:
– categories
– content_name
– currency
– event
– event_category
– event_label
– google_business_vertical
– id
– post_id
– post_type
– search_term
– shipping
– tags
– tax
– value

When we use ‘Preview’ in Google Tag Manager (GTM) and visit our site, we can see ‘Current values of the Data Layer’ under the tab ‘Data Layers’. Here we can see many variables that could be matched to the missing parameter above, e.g. currencyCode

How can we add them to your recommended set up on Google Tag Manager?
– Do we set each one of them up as a ‘variable’?
– Do we simple add the new variables we crated to the ‘key’ under tag ‘Google AdWords – Dynamic Remarketing’?
– Do we need to adjust the ‘trigger’ you advised to create for variable products (Event – gtm4wp.changeDetailViewEEC)?

Many thanks for your help on this.

Kind regards,

Pairfum London

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