Hi,
However the term “non functional” is the correct term used by GDPR to address all cookies/scripts that are …non functional ( meaning they are not necessary to let a site fucntion ). As a matter of fact, we do not need explicit consent to use those functional cookie, we just need to let the user know we use them and why, in our Privacy statement.
Everything beyond that scope ( not necessary to get a site function well ) are “non functional” cookies, like Google Analytics, remarketing code, facebook pixel tracking etc. If they are present, these scripts and cookies, need to be blocked by default, and only fire after the explicit consent is given.
That is what happens when we add those codes into the Cookie Notice area ( and remove them from their previous locations ).That are not active and wont be, unless the user clicks ok. If they do nothing, the scripts are not allowed to track by GDPR.
Exceptions are Google Analytics if in the analytics account the anonimize ip and do not share with google is checked.