Optimising Ads On News Website

Hi raunekk,

thanks for reaching out.

I think you have an optimized ad setup for click-based ads.

I only find your archive pages and your sidebar too crowded. There are too many choices to make for a user so that he easily misses the ads.

You should also make sure to not use AdSense in a sticky sidebar, since it is against their terms.

Thomas

Thanks for the inputs. Will work on them.

Is “matched content” also restricted from placing in sticky bar?

Do you think theme change will help in enhancing performance?

Lastly, do you provide a paid site review wherein you can offer us more tips to enhance performance and also best practices for A/B testing for ads.

– R

Yes, Matched Content is also not allowed in sticky sidebars.

A change of the theme could have an impact in both directions, positive or negative. The problem is that such a drastic change often leaves one clueless about the cause of the positive or negative effect.

Yes, we also offer paid reviews where we start looking at the current performance and ad units. The next available slots are in mid May, though. You can reach out via the support form on our website if you are interested in more details.

Thomas