Description
Fair Analytics is a privacy and legally compliant alternative to Google Analytics. Made in germany. This plugin enables Fair Analytics on your website. It integrates a small javascript code into the header of your page. With this Javascript code we analyze your anonymized user data. You can then view the analyses on www.fairanalytics.de.
DSGVO/GDPR/RGPD-compliant alternative to Google Analytics
Avoid costly data breaches. You can use Fair Analytics in compliance with european data protection standards and meet the requirements of national and european law.
User metrics
Fair Analytics provides the most important tracking metrics and gives you important insights into your users and their usage of your website:
- Page views
- Landing Pages
- Exit Pages
- Bounce Rate
- Referrers
- Countries
- Cities
- Operating system
- Device
- Browser
- Screen Resolution
- UTMs (for marketing tracking)
-
Browser Language
-
Realtime analytics
- Dark mode
- Export Data to CSV
- Filters
- Login log
- Two-Factor Authentication
- Exclude IPs
Lightweight tracking (optional)
You can choose lightweight tracking that uses no cookies, no local storage, and no identifiers for visitors. The lightweight tracking script is less than 6 kB in size.
Servers and company in germany
We store the analysis data exclusively on secure german servers. The servers run on green electricity, have an availability of 99.99% and are certified according to ISO 27001. We are a german company with german headquarters. As such, we are not covered by the United States Cloud Act and cannot be required to share user data.
Anonymous user statistics
On your main dashboard you will find the most important user statistics at a glance. And we don’t store IP-Adresses of your users.
The collected user data is completely anonymized on our servers. It is not possible to “reverse engineer” this anonymized data. Neither from us nor from third parties. The analysis data are also not passed on or used for own purposes.
Interaction recordings (videos)
Interaction recordings are playbacks of users scrolling, moving and clicking on your site. With interaction recordings you can understand how users behave on your site and where they have problems.
Goal tracking
You can track custom events like link clicks, button clicks, form submissions, page visits etc.
Heat maps
Stop guessing where users click and find out how to improve your product fast. Heatmaps visually show you where users click, move, and scroll on your website. You can compare desktop, tablet, and mobile devices to see the differences in behavior.
User journeys
Evaluating your visitors behaviour and repeated actions by analyze their past sessions. Including the flow of the visited pages and their actions.
Team members
With just a few clicks, you can grant team members and clients access to the statistics. This way, you can conveniently manage multiple projects with just one account and share statistics as needed.
Filters
You can filter your analysis results with several parameters to get only the results that are important to you.
API included
With our API you can retrieve your stats programmatically. Each request is authenticated with an API key using the Bearer Authentication method.
More Information
For more Information visit our website www.fairanalytics.de
Support
If you have any questions send us a message via our contact form
Screenshots
Simple and clear main dashboard 
Interaction recordings (videos) 
Goal tracking 
Heat maps 
User journeys 
Team members 
Filters 
Lightweight tracking (optional)
Installation
- Install the plugin
- Create an account on www.fairanalytics.de
- Generate a tracking code for your website in your account
- Insert the tracking code into the plugin
- Activate the tracking code
- Done.
Using a cookie/consent tool?
It is also possible to insert our tracking code directly into your consent tool.
FAQ
-
Is Fair Analytics for free?
-
In order to run our servers, we have to charge a minimal fee for Fair Analytics. It is only 3 € per month. Most other web analytics tools start at 9 € per month and charge you much more once your website grows. We also offer free trials for 7 days. More information
-
What does “privacy-friendly” mean?
-
- We do not store personal user data
- Your analysis data is your analysis data. We don’t touch it.
- All data is stored on secure servers in germany
Reviews
Contributors & Developers
“Google Analytics alternative – Privacy and legally compliant – Fair Analytics” is open source software. The following people have contributed to this plugin.
Contributors
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.1.3
- Text changes
1.1.2
- Code cleanup
1.1.1
- A few minor bug fixes
1.1.0
- Text changes and registration inside the plugin
1.0.9
- Text changes
1.0.8
- Text changes
1.0.7
- Updated interface
1.0.6
- Possible to insert the tracking code of the new version of fair analytics
1.0.5
- Some layout changes of our Google Analytics alternative
1.0.4
- Changes the type of verification of the tracking script
1.0.3
- Adding german language
1.0.2
- Adding german language
1.0.1
- A few minor bug fixes
1.0.0
- First version of Fair Analytics – the privacy-friendly Google Analytics alternative