Bubo Insights – Privacy-Friendly Website Analytics for WordPress

Description

Bubo Insights is a self-hosted, privacy-friendly WordPress plugin designed for easy monitoring of website analytics and traffic data. It tracks and displays the most useful user navigation data without using cookies or violating privacy.

The intuitive dashboard allows you to access all the core metrics to make your website more performing, providing comprehensive website analytics (Page Visits, Visitors’ devices, Referrers, Outgoing Clicks). Simple, useful, and effective, this plugin will be a game changer for your website traffic!

Bubo Insights is completely free and does not require an external account. Enjoy unlimited visitor tracking, and full data ownership – all directly stored in your WordPress database.

All features described below are included in the free plugin.

Top Features

• Tracks Visitors, Page Visits, Referrers, and Outgoing Clicks: Comprehensive website analytics to monitor user behavior.
• Easy to Install: No coding or technical knowledge required for setup.
• Embedded in Your WP Website Admin Dashboard: Access all analytics directly from your WordPress dashboard.
• Self-Hosted Data: All data is stored in your WordPress database, ensuring full data ownership.
• Simple, Clean, and Responsive Analytics Dashboard: User-friendly interface for easy navigation and analysis.
• No Cookie Banner Needed: Cookieless tracking for privacy-friendly analytics.
• Privacy Friendly: Does not store user personal information, ensuring compliance with privacy regulations.

Simple yet Detailed

Is your website doing well? Are (real) people visiting it? Are you getting conversions?
To know all of that you had to face hard times placing custom everywhere in your website, consult tutorials, deal with confusing metrics, set cookie banners and getting headaches… !

With Bubo Insights, you just press Install and you are ready to know what people do on your website without compromising their privacy, thanks to our advanced website analytics.

Visitors’ devices, Page Visits, Referrers and Outgoing Clicks are the core metrics everyone should know about their website without too much hassle. That’s why you should install Bubo Insights right now!

Responsive and Clean Dashboard

The analytics dashboard is designed to give quick access to the most important information, no matter if you are on desktop or on a mobile device. This ensures that your website analytics are always at your fingertips, providing you with real-time insights into your website traffic.

Self Hosted, No External Accounts, Unlimited Tracking

What people do on your website should be stored in your website and not on a third-party cloud space, don’t you agree?

Bubo Insights stores all the data collected in your WordPress database, ensuring full data ownership and privacy.

Only logged-in editors (not just subscribers) of your website can access the analytics dashboard through the plugin.

There are no imposed limits to the number of visits or visitors that can be recorded, but please note that the WordPress database is not designed to hold several billions of entries without lagging a bit.

Privacy Friendly by Design

100% data ownership. Data is entirely created and stored on your server.

The only sensible data of the user that is being initially collected is the user IP address.

The IP address is merged with the User Agent into a string “(IP+UA)” and then hashed with a md5 algorithm to generate a unique and anonymous ID.

This plugin stores this unique anonymous user ID and completely discards the IP address.

There is no way to trace back the user, not even with quantum computing.

In case you need a proof of the data collection, you can easily export ALL the database tables with ALL the data collected by this plugin in the plugin’s settings page.

Moreover, this plugin doesn’t use third-party cookies to store information about the user, ensuring privacy-friendly analytics.

Screenshots

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Installation

To easily install Bubo Insights enter the WordPress dashboard and select Plugins > Add New Plugin. Search for “Bubo Insights” and install the first result you see there.
To install the zip file downloaded from this page:
1. Login to your WordPress dashboard
2. Visit the Plugins > Add New Plugin
3. Click the Upload Plugin button at the top
4. In the upload form that appears, click the Choose file button and select the bubo-insights.zip file you downloaded here
5. Click the Install Now button
6. Once the page reloads, click the blue Activate link
7. Purge your website cache.
Please make sure the Date and Time are set correctly in WordPress.

FAQ

Is Bubo Insights free?

Yes! Bubo Insights’ core features are free, providing comprehensive website analytics without any cost.

Does it use Google Analytics?

No, Bubo Insights is a self-hosted, privacy-friendly alternative to Google Analytics.

Can I use Bubo Insights and Google Analytics at the same time?

Yes, you can run both Bubo Insights and Google Analytics simultaneously without any problems, ensuring you get the best of both analytics tools.

Do I need an account?

No, Bubo Insights is a self-hosted, privacy-friendly WordPress plugin that does not require an external account.

Is technical knowledge required to operate Bubo Insights?

No, Bubo Insights is easy to install and use, even without any coding or technical knowledge. It provides comprehensive website analytics with a user-friendly interface.

Does tracking start right away?

Yes, tracking starts immediately after you install and activate Bubo Insights, providing you with real-time website analytics. If you don’t see any views right away, clear your site’s cache and then visit your site in a private browser tab to record your first view.

What metrics does it track?

Bubo Insights tracks Visitors, Visits, Referrers, and Outbound link clicks, providing comprehensive website traffic monitoring.

Is there a tracking code?

Yes, but you don’t have to add it yourself. The tracking code is automatically included on all of your site’s pages once Bubo Insights is activated, ensuring an easy and user friendly analytics tool.

Will Bubo Insights affect my site’s performance?

No, the tracking script is less than 3kb and it is embedded on all the website pages. So the difference in your site’s performance after installing Bubo Insights will be virtually zero.

Are bot visits counted?

We filter out bot visits using best practice techniques to ensure accurate visitor tracking. (e.g. bots use headless browsers and don’t run certain scripts)

Are logged-in users visits tracked?

Yes, all users’ visits are tracked. You can easily filter them out when checking the website traffic data.

Is there a limit to the number of visitors I can track?

No, there is no limit. The only limiting factor is your own WordPress database and server capacity.

Where is the data stored?

The data is stored in your own WordPress database, ensuring full data ownership.

Can I export data?

Yes, data can be exported to CSV files for easy analysis and backup.

Can I give feedback about the plugin?

Yes, please! We really value your feedback. If you have any doubts, you can submit a support request on the WordPress forums, and we will respond promptly.

Reviews

Contributors & Developers

Changelog

1.0.13

• Adding cache of the filters used per user in the Stats
• Minor bugfixes

1.0.12

• Minor Bugfixes
• Clicks without a href attribute are no more recorded in database
• Paused a nonce control that made admin menu pages expiring early for no reason.

1.0.11

• Stats page redone from scratch with similar but improved faster UI based on jQuery UI
• Tracking code now is inline instead of an additional .js file for better cache plugins compatibility

1.0.10

• Added a tip in the chart
• Minor Bugfixes

1.0.8

• Minor Bugfixes

1.0.8

• Pausing Nonces
• Minor Bugfixes

1.0.7

• Added ABSPATH check on external scripts
• Fixed a bug that sometimes blocked navigation in wp admin pages

1.0.6

• Minor Bugfixes

1.0.5

• Adding Nonces
• Minor Bugfixes

1.0.4

• Minor Bugfixes

1.0.3

• Minor Bugfixes

1.0.2

• Revised to further comply WP.org guidelines (escaping, validation, sanitization)
• Moved Inline Css and Inline Scripts to external files
• Moved Inline admin area pages to external php files in partials
• Removed unused old code debris
• Removed unused database columns
• Improved stats page visual style
• Changed order of code blocks inside plugin, improved navigability with gerarchical zones through comments
• Other minor bugfixes and tiding up of code

1.0.1

• Revised to comply WP.org guidelines.

1.0

• Plugin released to the public.
• Added jQuery script to collect user data via AJAX call.
• Added the interface to see the statistics.