Description
Supporting your organization should be simple and meaningful. Classy from GoFundMe’s embedded donation forms empower donors to give from anywhere on any website. With a faster, more personalized experience, you’ll transform more visitors into dedicated supporters. And, now you can update your website giving experience in minutes with a one-time, no code installation.
Features
Maximize website revenue
- Personalize asks and boost revenue with Intelligent Ask Amounts, proven to increase donation volume by 11% on average in testing
- Encourage the giving you want with customizable recurring gift and fee coverage nudges
- Reach more supporters with preferred payment options, like Venmo, PayPal, Apple/Google Pay, credit card, and ACH
- Let donors choose what their gift supports and who it honors with program designations and tributes
Get more donors through checkout, faster
- Improve users’ experience by inviting them to make a donation without leaving your site
- Leverage a simplified, guided checkout flow tested and built to reduce drop-off and convert
- Make it easy for visitors to donate from their phones with mobile-optimized checkout, including one-click payment
- Ask custom questions post-checkout, if desired, to avoid compromising conversion
Create a donation form that feels like “you”
- Brand your nonprofit donation form with customizable options, from colors to logos, to match your website’s look and feel
- Invite donations anywhere on your site with branded, inline entry points
- Build connection through checkout with personalized text and images
- Boost checkout value with animated nudges for recurring donations and fee coverage
Boost website performance with less back-end work
- Increase website traffic with lightweight donation forms that boost page load speed and improve search rankings
- Cut the sweat and expense of site updates with simple, no-code designs
- Embed a single Classy-provided code snippet on your website to support an array of campaigns across your site
- Track and understand how donors interact with your campaigns with GA4 and GTM
Why choose Classy from GoFundMe’s nonprofit donation forms?
Only Classy from GoFundMe gives you both the tested performance and design controls you need to maximize website contributions. Others restrict branding in the name of “optimization,” which means every form starts to look the same. We start with high-converting donation forms and let you break the one-size-fits-all mold with donor flows that deliver more because they’re personal.
What our customers say
“So many potential donors are lost when directed to a new webpage, and we wanted to remove as many barriers as possible. We now have an embedded donation form on our homepage and plan to add them on more web pages in the future since we’ve seen such positive results so far with first-time donors.” – Karam Foundation
“Some fundraising platforms want to force us into doing things their way because that’s the easier way to get their results, even if it runs counter to how we prefer to serve our supporters. Classy provides the partnership and tools to achieve the results we need, in ways that work for our donors.” – Feeding San Diego
FAQs
What are embedded donation forms?
Embedded donation forms offer a streamlined, guided donation experience that’s integrated directly into a nonprofit’s website. Donors can make a donation in as little as four steps, which has increased conversion and driven 28% more revenue per site visitor.
What are the benefits of an embedded donation form?
Using an embedded form allows nonprofit organizations to maintain control over their branding, offer donors a simplified, guided checkout without ever having to leave the page, and drive more conversions on their most trafficked digital asset—their website.
Where can I see an embedded donation form in action?
Learn how your nonprofit can optimize any page on your website for conversion with frictionless, intelligent donation forms designed to maximize giving potential.
Is the plugin free?
Yes, it’s completely free
What are the Privacy Policy and Terms of Service of the plugin and its integrations?
Please see Terms of Service and Privacy Notice
About Classy from GoFundMe
Classy from GoFundMe is a Public Benefit Corporation that creates meaningful connections through giving by empowering nonprofits to take advantage of every opportunity to connect with donors and build lasting relationships. By connecting motivated donors to the causes they care about most through powerful and flexible technology, Classy transforms giving intent into measurable impact. Classy’s scalable technology provides better insights, faster engagement, and a superior giving experience. Since 2010, GoFundMe and Classy have helped individuals raise over $30 billion. For more information, visit www.classy.org.
New to Classy from GoFundMe? Learn how to get started on our website.
Integrations
- Classy Donation Forms – This plugin integrates with Classy Donation Form.
- Apple Pay Verification – Adds Stripe’s domain association file for Apple Pay verification to your WordPress site and makes Apple Pay available in the Classy Donation Forms of this plugin
Privacy
- When using Intelligent Ask Amounts (IAA) on embedded forms, Classy assigns IDs to identify new and returning donors. IAA then uses these IDs to create personalized donation suggestions to help nonprofits raise more. Nonprofits have the ability to enable or disable the IAA feature, so it will not automatically be enabled with the plugin installation.
- For those that New visitors are given an ID [classy-session-id], placed on the same page as the embedded as a cookie, and IAA generates suggested amounts using session and demographic data that is associated with this ID. Returning donors are recognized based on their past donations, letting IAA personalize donation suggestions.
- For all donations, prior to checkout donors are presented with the legalese “By donating, you agree to our Privacy Policy and Classy’s Terms and Privacy Notice. Classy facilitates your donations.”
Screenshots
Let donors give to your cause without ever leaving your website. 
Get more visitors through checkout, and connect them to your brand at every step. 
Make giving as easy as it is personal with flexible donation options. 
Encourage supporters to have an even bigger impact with personalized messaging and easy sharing.
Installation
Make sure you have a a Classy.org account.
- Install the WordPress plugin
- Login to your WordPress dashboard
- Select Plugins and search for Classy For WordPress
- Click Install then Activate
- Provide Organization ID via Plugin Settings
Reviews
Contributors & Developers
“Classy from GoFundMe | Nonprofit Donation Forms” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Classy from GoFundMe | Nonprofit Donation Forms” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.0
- First release